Design has been my lifelong language, and for nearly three decades I’ve used it to help organizations communicate with purpose. My work today centers on art direction, creative consulting, and design-build solutions for higher education and mission-driven organizations — especially when they need clarity, cohesion, and storytelling that moves people to act.

My background spans agency advertising, long-term leadership in higher education, and collaborations with nonprofits and businesses. Across those chapters, I’ve learned how to translate complex institutional goals into clear visual narratives that deepen engagement and inspire generosity. I believe bold, honest storytelling paired with thoughtful strategy is what truly builds community and drives meaningful connection.

At the heart of my work is partnership. I thrive on collaboration, building trust with clients and teams, and leading creative processes that are both rigorous and human. Whether shaping a brand narrative, guiding a publication redesign, or developing donor stewardship communications, my goal is the same: design that resonates now and endures long after.

Career

2020 – Present
Freelance / Consulting

Independent practice based in Jacksonville, Florida, focused on art direction, brand development, publication design, and design-build solutions for higher education and mission-driven organizations. Recent work includes creative strategy, digital content development, and long-form storytelling for universities and nonprofit partners.

2005 – 2020
University of Florida

Advanced from Senior Graphic Designer to Director of Graphic Design, overseeing creative strategy, art direction, and visual communication for advancement, alumni engagement, and donor stewardship across the university. Directed award-winning publications, campaigns, and brand storytelling initiatives that supported fundraising, community engagement, and institutional priorities.

1996 – 2005
Earlier Career

Roles at Grey Advertising (NYC), BFG Communications, and Savannah College of Art and Design established a strong foundation in design storytelling, editorial design, packaging, branding, and strategic communication across agency and academic environments.

Education

Savannah College of Art and Design — Savannah, Georgia

BFA — Graphic Design

Recognition Highlights

CASE Circle of Excellence & CASE District III

Bronze and Silver Medals in publication and magazine design (University of Florida F Book, Ytori Magazine), plus Special Merit for Florida Magazine, an Award of Excellence for the Florida Tomorrow campaign newsletter, and a Grand Award for Total Publication Programs.

UCDA

Silver Medal in Publication Design (University of Florida F Book).

Advertising Federation of Gainesville & Florida Fourth District ADDYs

Gold and Silver ADDY® Awards, including “Best of Show Print” for the Florida Tomorrow gala invitation package and recognition for the UF Advancement annual report.

Georgia Press Association

Best Advertising Campaign, Division One Newspapers (Georgia Guardian).